The iPhone maker formally verified a unique media event on March 25 late on Monday, in which it is anticipated to reveal its long-awaited TV and video service.
The event that will be held at the Steve Jobs Theater at the tech giant’s Apple Park campus in Cupertino, California, had been expected.
Moreover, it is not the first time that Apple utilized this particular tagline: in 2006, the corporation used the similar wording in the lead-up to the introducing iTV, which will ultimately be renamed and released as the Apple TV in 2007.
Services have bloomed into a significant constituent of Apple’s business; it has constantly posted successive quarters of record growth, becoming an anchor for the company at a time the worldwide Smartphone market is experiencing an in general slowdown.
Apple’s would-be a TV and video service which has been in the pipeline for a while now. Its main competitors will be Netflix and Amazon’s Prime Video for supremacy in the market, which has seen massive growth.
The service is mainly to be launched first in the US. Dallas-based research firm Parks Associates, in its recent OTT Video Market Report, said that Netflix currently tops the American streaming service industry with almost 60 million subscribers. Amazon Prime clocked in at second, followed by Hulu, HBO Now and Starz.
Apple might also make use of the occasion to disclose some new hardware, incorporating a pair of long-delayed products, the second-generation AirPods headphones with wireless charging ability and the AirPower wireless charging mat, plus, perhaps, a new entry-level iPad to complement the higher-end models it exposed late last year.